Illustrations by
Thomas Hedger

Though the connected home market is taking time to come to fruition, the prospect of smart assistants, front room access to alternative realities and rapid machine-based conversations means the domestic space is on the cusp of radical change.

In this, the first in a series of thought pieces, we’ve asked voices from our network – a cross-section of our leaders, practitioners and clients – to debate the shape of this change. Join the conversation.

01.

“New forces present opportunities to shape better realities”

Ije Nwokorie, CEO

02.

“The emerging app­roach to health­care’s a holistic and preventative one, like healing systems of old”

Sarah Morris, Experience Director

03.

“Brands that enter intimate areas of our lives need to behave like good roommates”

Daniel Moneta,
Co-Founder MMB Networks

04.

“We’re thinking about ourselves while people are suffering. Can cognitive empathy help?”

Paddy Loughman, Senior Strategist

05.

“In creating machine life,
we're playing God and must proceed with care”

Sairah Ashman, COO

06.

“Quiet branding would be a welcome shift in the cacopho­nous landscape of the home”

Dan Gavshon-Brady,
Senior Strategist

07.

“When smart becomes intelligent, it’ll transform our concept of home entirely”

Louise English, MD of
Services at Dixons Carphone

08.

“With more creativity comes more opportunity to
imagine how different the world could be”

Jemma Elliot, Head of Content

Join the conversation

Which area will drive the biggest changes in the 
domestic space in the next fifty years, and why?

IoT technologies


Virtual + alternative realities


Artificial intelligence


Remote diagnostics


Voice user interface


Biometric recognition

Next Up

In the next quarter, we’ll be thinking about the idea of change 
in the urban environment. What possibilities does it open up?

Email us