Illustrations by
Thomas Hedger

Though the connected home market is taking time to come to fruition, the prospect of smart assistants, front room access to alternative realities and rapid machine-based conversations means the domestic space is on the cusp of radical change.

In this, the first in a series of thought pieces, we’ve asked voices from our network – a cross-section of our leaders, practitioners and clients – to debate the shape of this change. Join the conversation.


“New forces present opportunities to shape better realities”

Ije Nwokorie, CEO


“The emerging app­roach to health­care’s a holistic and preventative one, like healing systems of old”

Sarah Morris, Experience Director


“Brands that enter intimate areas of our lives need to behave like good roommates”

Daniel Moneta,
Co-Founder MMB Networks


“We’re thinking about ourselves while people are suffering. Can cognitive empathy help?”

Paddy Loughman, Senior Strategist


“In creating machine life,
we're playing God and must proceed with care”

Sairah Ashman, COO


“Quiet branding would be a welcome shift in the cacopho­nous landscape of the home”

Dan Gavshon-Brady,
Senior Strategist


“When smart becomes intelligent, it’ll transform our concept of home entirely”

Louise English, MD of
Services at Dixons Carphone


“With more creativity comes more opportunity to
imagine how different the world could be”

Jemma Elliot, Head of Content

Join the conversation

Which area will drive the biggest changes in the
domestic space in the next fifty years, and why?

IoT technologies

Virtual + alternative realities

Artificial intelligence

Remote diagnostics

Voice user interface

Biometric recognition

Next Up

In the next quarter, we’ll be thinking about the idea of change in the entertainment sector. What possibilities does it open up?

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